A world where individually and collectively, everybody reaches their goal


Inspire and transform lives through the power of sport, youth and community engagement


Why mission and values matter

Our mission and values answer three pivotal questions: who we are, where we come from and what we stand for. Our values are not just a haphazard list of words, they serve a useful purpose in decision making at all levels of the organisation and provide an ethical framework and a glue that binds individuals around a common purpose.

People’s shared understanding and related behaviours instil a happier and productive workplace. They define our culture and ethos. Our mission is simple – just a sentence that speak volumes about who we are and how we want to be viewed by the world.